Methodology

 Since our inception as a political and government affairs firm, we have consistently worked to refine our abilities to deliver quality results for our clients. In this process we have adopted a methodology to clearly define what our clients want and how best to get it for them. For each client we go through a series of steps to insure that all relevant aspects of the problem and issue are considered and that everyone agrees on the facts and the goal. Although elements of the process may differ between campaigns for candidates, and campaigns for businesses, unions, and associations, the process usually includes, although is not limited to, the following steps:

Define the Goal

What exactly do you want to happen? When do you want it to happen? Are there acceptable alternatives? Goals should be defined in time and space.

The Decision Makers

Who can deliver what you want? What do we know about them? How can we communicate with them? What is our message? Do they care about us? Why should they give us what we want? What are the rules about contact with the decision makers? Their staffs?

The Environment

What is the sea in which we swim? What else is happening that can affect our goals? Who are our friends? Our opponents? What other issues are being considered at the same time as our issues? Who are our competitors? What are their strengths? Their weaknesses? Are there any prevalent belief systems that will affect our actions?

 The Client

What are our strengths? Our weaknesses? What have we already done? What are our messages? What are our resources? Are our resources sufficient to achieve our goals?

The Plan

What are we going to do and when are we going to do it? What are the operational objectives? What needs to happen for us to be successful? When does it have to happen? What is going to happen in the next 30 days? 60 days? 90 days? What is the budget?

Execution

Implement the plan. Our experience has been that regular team meetings insure focus on the goals and enable the client to take advantage of new opportunities and changing circumstances.
 
 

The Kern Company.    3814 Radcliffe Lane San Diego, CA 92122.    619.820.1257.